A C-level executive of a foreign trade company located in Turkey talks about his personal experience;

 

“Year 2018… These days we signed an exclusive distributorship contract with a German company. We did not anticipate that the statement “The exclusivity clause is subject to the distributor reaching sales targets as defined in section 8” a would be a disaster two years from now! Now this German company has 3 distributors in Turkey! Our employees, whom we have invested in and trained meticulously for years, are being hired by other distributors.”

 

In our world where cross-cultural business is at the highest level, the dimensions of the trade are changing every day and different application difficulties come to the fore as well as creating new opportunities. Exclusive Distributorship no longer means anything in real life. Manufacturer companies mostly prefer “non-exclusive” agreements and this is where “negotiation and contract management skills” come into play.

 

PORARA, with its bilateral negotiation and contract consultancy, plays a role in protecting the commercial interests and brand reputations of the companies both in Turkey and abroad in fair manner.