PORARA implements a unique market access strategy based on “actionable insights and feed-forward methodology” (rather than the “feed-back” style)

 

Social – cultural – economic – demographic analysis, market trends, purchasing behaviors, digital and physical distribution channels, effective marketing strategies and competitive environment are the crucial factors in identifying a target market and growing in that market.

 

Porara team assisted a cable manufacturer to develop its market strategies for Vietnam. The company had a sole authorized distributor in Vietnam but distribütör failed to meet its sales targets.

 

We analyzed the company’s sales strategy and then conducted a research study where we interviewed various professional bodies, consumer associations, developers and government agencies to better understand the cultural trend, demographic dynamics, procurement process, key competitors and regulatory environment in Vietnam.

 

We have identified new channels that offer favorable opportunities for the customer and also help the customer to communicate with potential end users in that industry in the future. Instead of distributorship model, we mobilized the “channel partnership” tactic.